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Intergrated Layered Advertising

We keep our readers in the loop

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The Newspaper

First step to advertising success is understanding what we are offer our readers. Every page of the newspaper is designed and filled with specific demographics in mind. For example the Obituaries reach an active audience of 50+ years of age every week.

The front page is a weekly billboard for our community, readership is 35+ years of age.

 

This trend can be seen throughout the printed and online version of every community newspaper, for every page, the Light and Champion is no exception.

The Newsletter

Designed for a younger, more technology advanced age of 24+, the newsletter offers information such as What's for Lunch, Breaking News, News upcoming, Events upcoming and just a general 11: a.m. update on Shelby County, Texas. The What's for Lunch portion is read by most, everyday.

Facebook

You will find the demographic of Facebook has changed dramatically from it's inception. Originally build for college age users, Facebook has since been dominated by the 35+ age group. Most have grown with Facebook but an overwhelming number of 40+ now rules the Facebook world.

Our Facebook

Often we share our customers posts, our website posts and even create content for our Facebook page regularly. The Light and Champion is one of the top three Facebook pages in Shelby County, that is a lot of followers to get in front of regularly. Your ads will get that exposure.

We can help you reach your local advertising goals.

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