This website is maintained by Dennis Phillips for various newspaper advertising landing pages.
Intergrated Layered Advertising
The goal of integrated layered advertising is to appeal to as many demographics on as many platforms as possible while remaining within a set monthly budget. Below are examples of integrated layered advertising and specifically cost and reach.
If you would like a free work-up taylored to your business, just send the form below to Dennis and we will build you a custom advertising campaign that will garner the results you seek. But first a couple of examples.
Monthly Budget: $350.00
Goal: To Increase Brand Awareness
Target: After hour towing service, roadside assistance.
Reach: County-wide service area
Other: Increase social media following
Commitment Length: 52 Weeks / 12 Months
Bob has expressed that he would like to increase calls in the after-hour emergency market when not on call for the County and City. Educate customers on "other" services such as roadside service, tire changes, etc. Bob's does not have a website, direct traffic to the contact on Facebook for now with the hopes that a visitor would click the LIKE and FOLLOW button. The phone number must be first.
NOTES:
RECOMENDATION:
Website Advertising: Right Skybox med. = $65.00 month --> link this directly to Bob's Phone Number, once clicked a users phone opens and calls Bob directly.
Newsletter Blast: Large Box = $40.00 per month directed to Facebook with emphasis on the LIKE and FOLLOW for the page. Based on 52 week commitment.
Landing Page: Single page $40.00 per month including all links to Social Media, News Feed, and a large Call Now button for emergency contact. Include basic menu of other services. Include "ON CALL" schedule for City and County.
Newspaper Ad: 2x3 Print Ad $200.00 per month to include all links. The online edition of the newspaper make these links live. Include a new service monthly while maintaining focus on the "Emergency" aspect of the after hours.
Monthly Impressions 105,000
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Website Advertising - 15,000
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Newsletter Blast - 80,000
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Newspaper - 6,000 (18,000 readership ratio)
Cost Per Impression = $0.00323
Total Cost: $345.00 per month
Monthly Budget: $800.00
Goal: New sales direct form for quotes
Target: New customers
Reach: County-wide service area
Other: Describe "other" than auto insurance
Commitment Length: 26 Weeks / 6 Months
Hill's Insurance is in a highly competitive market with other insurance companies. The owner is looking for new customers for the Auto division, with additional sales from other insurance divisions. Primary focus is to drive traffic to a sign-up form on Hill;s website to generate more quotes.
NOTES:
RECOMENDATION:
Website Advertising: Top Banner = $67.50 mo. with direct link to the sign up form on Hills website.
Newsletter Blast: Large Box = $80.00 per month directed to sign up form on website.
Landing Page: None
Newspaper Ad: 2x8 Color Ad = $572.00 mo. Focus on services, "other policies" etc. All links for digital edition to main website.
GEO Fencing Option Available
See representative for Google AdSense and GEO Fencing
Total Cost: $719.00 per month
Monthly Budget: $1400.00
Goal: Promote Online Banking / New Checking
Target: Primarily New Customers / Loans for existing customers
Reach: County-wide service area
Other: Drive existing to online banking service. Drive new customers to new checking services
Commitment Length: 52 Weeks / 12 Months
While the corporate name stands for itself, local management would like to drive new customers to their new checking account options as well as continually signup old and new customers for the online banking / app. Loans for both Auto and Home are available, focus will shift to these as interest rates change. Be prepared for customer to change their ads regularly.
NOTES:
RECOMENDATION:
Website Advertising: Top Banner = $46.80 mo. Link for Online access and main website.
Newsletter Blast: Large Box = $60.00 per month directed Main Website
Landing Page: None
Newspaper Ad: 3x10.5 Color Ad = $1056.00 mo. two rotating ads. 1 For online banking and new checking. 1 for online banking and loans. e-editions link to main website.
GEO Fencing Option Available
See representative for Google AdSense and GEO Fencing
Total Cost: $1.162.80 per month